ON MIDDLE EAST FDI TRENDS AND CHANGES

On Middle East FDI trends and changes

On Middle East FDI trends and changes

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Studies claim that the prosperity of international businesses within the Middle East hinges not just on monetary acumen, but also on understanding and integrating into regional cultures.



This social dimension of risk management calls for a shift in how MNCs do business. Adapting to regional traditions is not just about being familiar with company etiquette; it also involves much deeper social integration, such as for example appreciating regional values, decision-making designs, and the societal norms that influence company practices and worker behaviour. In GCC countries, successful company relationships are built on trust and personal connections instead of just being transactional. Also, MNEs can reap the benefits of adapting their human resource management to reflect the social profiles of regional workers, as factors influencing employee motivation and job satisfaction vary widely across cultures. This involves a change in mind-set and strategy from developing robust monetary risk management tools to investing in cultural intelligence and local expertise as experts and attorneys such Salem Al Kait and Ammar Haykal in Ras Al Khaimah would probably suggest.

Despite the political instability and unfavourable economic conditions in a few areas of the Middle East, foreign direct investment (FDI) in the region and, especially, within the Arabian Gulf has been considerably increasing over the past two decades. The relevance of the Middle East and Gulf markets is growing for FDI, and the associated risk seems to be important. Yet, research on the risk perception of multinationals in the region is limited in quantity and quality, as consultants and lawyers like Louise Flanagan in Ras Al Khaimah would likely attest. Although various empirical studies have investigated the effect of risk on FDI, most analyses have been on political risk. Nonetheless, a fresh focus has emerged in recent research, shining a limelight on an often-disregarded aspect particularly cultural facets. In these revolutionary studies, the writers noticed that companies and their management often seriously take too lightly the impact of social facets as a result of not enough knowledge regarding cultural variables. In fact, some empirical research reports have unearthed that cultural differences lower the performance of international enterprises.

Much of the existing literature on risk management strategies for multinational corporations highlights particular uncertainties but omits uncertainties that are tough to quantify. Certainly, lots of research in the international administration field has been dedicated to the handling of either political risk or foreign exchange uncertainties. Finance and insurance literature emphasises the danger variables for which hedging or insurance instruments are developed to mitigate or move a firm's risk visibility. Nonetheless, current studies have brought some fresh and interesting insights. They have sought to fill an element of the research gaps by giving empirical understanding of the risk perception of Western multinational corporations and their management methods on the firm level within the Middle East. In one research after collecting and analysing data from 49 major worldwide companies that are have extensive operations in the GCC countries, the authors discovered the following. Firstly, the risk associated with foreign investments is clearly even more multifaceted than the often examined variables of political risk and exchange rate visibility. Cultural danger is regarded as more crucial than political risk, financial danger, and economic risk. Secondly, despite the fact that aspects of Arab culture are reported to really have a strong impact on the business environment, most firms struggle to adapt to regional routines and customs.

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